August 10, 2010

I started out younger at most everything
All the riches and pleasures, what else could life bring?
But it makes me feel better each time it begins
Callin' me home, hickory wind

Stephen Shore, Yosemite National Park, August 1979

* The great men of Junk Food, a timeline. excerpt:


Two street vendor brothers — Frederick and Louis Rueckheim — sold a popcorn, molasses and peanuts confection at the Chicago World’s Fair in 1893. By 1896, they had perfected their recipe and called it Cracker Jack, and would soon repackage it for freshness and start advertising around the country. “They created a product that is commercially available nationally and salable,” said Mr. Smith, who considers Cracker Jack America’s first junk food.


Tootsie Rolls, manufactured in New York City starting in 1905, changed junk food with one simple touch, and it had nothing to do with the chewy chocolate taste. It was the first penny candy to be individually wrapped.


One unusually frigid night in San Francisco in 1905, 11-year-old Frank W. Epperson accidentally left a powdered-soda drink he had made for himself on the porch with the stirring stick still in the cup. The next morning, he awoke to find a frozen concoction, on a stick.

He tasted it. He showed it to his friends at school. And then he went on with his life, eventually going into real estate. It was not until 1923 that Mr. Epperson finally applied for a patent for his discovery. These days, Unilever sells two billion of them in the United States each year. Mr. Epperson initially called his product Epsicles. His children had another name: Pop’s ’sicles.

* "You can't fool others if you are fooling yourself." -- Jenny Holzer


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